BNG TechnologiesCustomerConnect email marketing
As an extension of the CounterPoint retail point-of-sale software, CustomerConnect allows for closed-loop reporting. In addition to analysis of delivery,
open and click rates, CustomerConnect reports on sales lift and promotion
redemptions being driven by each e-mail campaign. To make connecting with
customers intuitive and simple, the e-mail marketing functionality comes
with retail-specific templates and recurring campaigns. This functionality
enables e-mails to be automatically sent to new customers welcoming
them to the store or campaigns to be built for those who have not shopped
recently.
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Targeted Campaigns - Send targeted emails using purchase history and other customer data Relevancy is key in any email campaign. Only CustomerConnect has access to your CounterPoint data to create lists based on customer shopping history, customer category, preferences and more! |
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Leverage Recurring Automated Campaigns - Use innovative autoresponders to save you time by doing the work for you You can easily create email campaigns that will launch using data from CounterPoint. CustomerConnect comes pre-loaded with "we miss you" and "welcome" campaigns that you can set and forget! |
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Closed Loop Reporting - See which campaigns have people buying In addition to seeing who is opening and reading your emails, CustomerConnect uniquely shows you the sales being driven by your campaigns. CustomerConnect has robust campaign reporting like other email tools, but also includes your sales and gross margin data from CounterPoint. |
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Retail Specific Templates - Start fast using retail-specific, customizable templates Only CustomerConnect includes easy-to-use templates specifically created for retailers. Add photos, logos and colors to customize emails to mirror your brand. |
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One Set Of Customer Data - Save time and never miss a customer with one set of customer data Are you constantly dealing with different sets of customer contact lists? Tired of exporting from CounterPoint and importing into your email tool? Each customer that is added to CounterPoint is automatically added to CustomerConnect. |
